COVID-19 has demonstrated the need for traditional brick-and-mortar stores to adapt to digital methods to sell their products and engage with customers, now more than ever. If you represent a business that is now attempting to keep the doors open through virtual means, here are three tips to help you get started.
Share Your Personality Through Video
Just because we’re practicing social distancing doesn’t mean we’re not longing for human interaction. Take a quick video, post a behind-the-scenes/day-in-the-life story about how your business is coping through this crisis.
Host Online Sales & Watch Parties
We’re all stuck at home - what better time to capture your audience’s attention and showcase a product or service? Promote this a few hours in advance and offer a small giveaway for those who tune in live. Offer an incentive for purchasing before the end of the night. There’s a reason an entire TV channel exists around home shopping.
Give People the Chance to Purchase Products & Gift Cards Online
This is probably the most obvious - but least utilized - method I’ve seen from small businesses. While people are hesitant to get out, they’re still likely to support your small business from a safe distance, particularly if they're already loyal customers. So why not give them the option? Set up e-commerce through Facebook or post a few products then send invoices through PayPal. Your e-commerce solution doesn’t have to break the bank. Just get started and build it from there.